Are you sharing the right content to the right people on social media? Do you get tons of likes, comments, and shares on everything you post? Are your social media fans turning into prospects? Here are the tips to turn fans and followers into customers. Keep reading…
Create a strategy
First, you need to have a clear understanding of the sales process only then you can plan accordingly. Facebook posts and tweets will not help your sales until you set a proper plan. So, define your goal, whether you need to maximize engagement, boost brand awareness or improve customer service. Once you decide your target audience starts working on the content you need to post.
Tell a story that includes your product
Tell a story using images as images are superior to words. This should include the whole process or show the result of using the product. People will prefer to buy your product if you give a valid reason to purchase by showing them how your products solve their problems. Stories not only build trust but nearly 50% of buyers like to purchase when they find personal benefit in a product.
Social selling
Social selling is nothing but building a network of potential clients through social network sites like LinkedIn, Facebook, Twitter.
To get started researching the company with whom you want to deal with a business and start building a relationship with the right person like CEO or decision-maker by sharing your content, inviting for events, etc. Social media is one of the ways to connect with such persons whom you cannot meet face to face. Social selling is a slow process so don’t expect immediate results. Patience is a key concept in any business.
Stay active
Posting regularly and relevantly about the recent news or events will make the audience to pay more attention. You can manage multiple social media profiles in one place using tools such as Hootsuite, Buffer, Sprout Social and these tools will schedule the time of post in advance and maintain the constant presence of the business. People will think your business is not active if you leave your page empty for weeks. So, post periodic updates that will build trust in your brand and make the customers buy your products.
Customer service
Customers will keep asking questions about product availability, shipping or payment details. Make sure you are available for your fans since they will prefer for the brands which gives them a quick response, and this will encourage them to purchase your product. Many don’t answer the queries which will lead to sacrifice the potential customers. Also, be careful with your response since one wrong interaction can damage your image.
Exclusive deals and offers
Post exclusive deals and offers you provide on social media which will urge customers to make a purchase. The psychology of people still believes in bargain no matter it’s online or offline. Sharing promo code or providing offers is an excellent idea on social media and make sure the URL or promo code works accurately.
It’s not too challenging to convert your fans into customers, you will have to take proper steps to promote your product or service in a proper way and prove your existence to the client. What are you still waiting for, try implementing the above-mentioned tactics and start converting social media likes into sales.
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