3 Quality Checks That You Need to Follow to Save Your Emails Falling into Spam!

The email deliverables can become so irksome when your emails are not landing in the inboxes. The one aim of email campaigns is to achieve better Inbox Placement Rate and guess how terrible it could be if that’s not happening! Are you stuck with one such issue that’s ruining your complete email campaign? Then there are 3 significant-quality checks which you can cling on to deliver emails just to INBOX!

Pay attention to the content

It is necessary to check whether your email content is not overloaded. When too many words are used in email, it automatically gets into the spam folder. Here is a list of what you should do to save your email from falling into junk.

• Prepare a crispy content
• Make sure your hyperlinks are not more than 1
• Avoid using too many colors
• Limit capitalization usage in your context

These are some of the tips which you can follow while preparing the content which is about to bring leads for your business. Keep a catchy subject line that incites your end-user to open the email without skimming the inbox.

Keep email lists non-redundant

It’s always better to test emails by sending it across various email service providers. Trigger emails and cross-verify whether they are landing properly in the inbox of your target audience. Try to have a regular check on your domain reputation. There are so many free as well as paid tools available which can help you to track the domain authority.

Make sure that your IP is not blacklisted which can increase your bounce rates to the maximum. Being proactive can help you to stay away from being blacklisted. Check your stats before and after every email marketing campaign to know your rate of deliverability.

Stay average when it comes to hitting open rates

Expecting a higher percentage of open rate or click-through rate is highly surreal. With millions of email campaigns sent in the past year of 2019, the average open rate has been given as 17.92%. The click-through percentage is given at 2.69%.

The open rates percentage differ based on which day of the week your email is reaching your target audience inbox. Keep track of which day of the week most of your target audience check their mailbox so that you can achieve an average open rate.

Tips to achieve average open rates

It may seem like a lot but doing some of these processes can help your email to hit right into the target audience’s inbox.

• Cut down the SPAM triggering words like “FREE, BUY, EARN” and much more
• Send valuable content
• Authenticate your email with DKIM, DMARC, and SPF
• Clean-up your email lists frequently

These tips will help your emails to land in the inbox without fuss. If you are still struggling with doubts? Then PARKI solutions can take care of your email campaigns in a jiff. We practice the finest strategy to deliver your emails with maximum open rates. Contact us to know more about our email campaign services.

High Ranking but Low Traffic: How to Fix It?

Ranking might not only the final goal but make sure your efforts haven’t been wasted. Overall organic search drives 51% of all website traffic so it is the best traffic source for almost any business.

Organic search is not expensive as paid advertising and the traffic from organic search usually results in long-term traffic. Let’s discuss the 3 possible reasons why high rankings don’t result in high traffic.

Delivering the wrong keyword:

Choosing the right keyword and adding quality content to your website is a good SEO strategy. Long-tail keywords are trending because they are less generic and have low search volume than “head” terms. Even though it is an advantage still there’s always the flip side of the coin. Ranking high for the keywords nobody is searching for is the same as not ranking at all.

If you don’t have a keyword strategy, then create one. It’s good to look at your competitors before writing up your keyword strategy to know how well they are ranking for the particular keyword and what kind of content they have.

This will help you in improving your strategy. Also, keep an eye on SERP to understand what kind of content you need to write as google has a wide array of result types and it serves depending on the query. Luckily there are several tools to find new and related keywords to make things easier.

Analyzing search query volume and intent:

Over time the way people search and the words they use will change. So, make sure you are analyzing the search query trends also. Conducting keyword research and understanding the intent behind the search queries for B2B SEO is a very challenging aspect. Particularly it’s true for the B2B firms which have long and complicated sales cycles.

Better to check PPC campaign data to know which keyword gets convert and which keyword is more reach oriented. For example, if you want to target the keyword “business satellite internet” but this term has been steadily decreasing over the past few years and new searches queries like mobile, broadband and wireless-related items are on-trend. The firm’s SEO program needs to be revised to reflect in the buyer’s behavior.

Improve your metadata:

Meta description act as a promo for the webpage when it appears on SERP. This information will make the readers to click on it. Its best practice to write meta descriptions and tag titles for every post before you publish it.

While writing a title keep in mind it should be within 65 characters and description should be with 160 characters. Placing the keyword at the beginning will gain more people’s attention. By adding call actions like “learn more”, “order now”, “read more”, “shop now” etc will help people to understand better what your page offers them.

In closing:

It’s good to be aware of such issues. It’s time to know where your real audiences are and what they’re exactly searching for. You can use that to improve your SEO strategy. The truth is 75% of the searchers don’t even scroll down the first page.

That means if you are not listed in the top 1-5 results you are probably not getting the clicks. You shouldn’t give up; you can still climb up to the top position and we will help you do it. Ready to get started?

Benefits of Using Push Notification to Grow Your Business

Making your customers engaging and re-engaging with your mobile app is a key factor for any business to succeed. Yes, of course, it’s a challenging task. Are you wondering how to do it? Push notifications give a solution to this as it is the fastest and efficient way to communicate with the audience.

Surveys have proved that 76% of 18 to 34 years olds have enabled push notifications to know about the latest trends, news, and offers. It is found that the push notification open rate is about 7% and the conversion rate is about 54% comparatively in broadcast messages it is only 3% and 15%.

Let’s check why push notification is so powerful and how it helps in growing your business.

Gain new users

You can make visitors register on your business app through various channels. What if the registration process is incomplete? How do you remind them to complete the process? You can use either an email drip campaign or push notification to do this task. If you opt push notification, unless the users change the settings, they will continuously receive the notifications which you send. You can make use of this service to remind users to complete the registration.

Stimulate user engagement

Using push notification, you can send real-time updates to users whenever somethings comes new and keep them engaging with your brand. In a recent survey, it has proved that users are willing to receive more push notifications, which means now marketers have got more opportunity to communicate with the users and boost their sales. Make sure you are sending only relevant information, which is useful to the users. Sending unwanted notifications will make them unsubscribe the feature.

Retain existing users

You can make users re-engage with your brand when they are enjoying the notifications sent by you. Push notification is the best way to make inactive users into active users. Also, it’s a best practice to make users remember your brand. If the notifications servers their need then you can more likely retain your customer for long-term.

Increase conversion rates

Timely marketing notifications keep users aware of updates and create an urge to make a purchase. For example, if a user has added an item and abandoned the cart without purchase then you can use a push notification campaign to retrieve the lost customer by sending them alert that they have left with an item in the cart. Re-targeting click-through rate has increased by three times with the help of push notification.

Target right user

If the user permits the mobile app to access their current location, then marketers can provide better customer experience with location-specific push notification. Special offers, discounts, and promotions can be sent through the mobile app of that specific region. It is also possible to send push notifications based on the user’s interest. This kind of alert subsequently drives the user’s engagement more effective and reaches the right audience.

Key takeaways

Even though push notification has an impressive engagement rate, there are some drawbacks also. “Using too much of anything is too bad” likewise sending too many push notifications can make users unsubscribe or uninstall the app. So, make sure you are sending the right information at the right time. By careful planning, you can use push notification to grow your business to the next level.

Convert social media likes into sales – The 6 strategies to follow

Are you sharing the right content to the right people on social media? Do you get tons of likes, comments, and shares on everything you post? Are your social media fans turning into prospects? Here are the tips to turn fans and followers into customers. Keep reading…

Create a strategy

First, you need to have a clear understanding of the sales process only then you can plan accordingly. Facebook posts and tweets will not help your sales until you set a proper plan. So, define your goal, whether you need to maximize engagement, boost brand awareness or improve customer service. Once you decide your target audience starts working on the content you need to post.

Tell a story that includes your product

Tell a story using images as images are superior to words. This should include the whole process or show the result of using the product. People will prefer to buy your product if you give a valid reason to purchase by showing them how your products solve their problems. Stories not only build trust but nearly 50% of buyers like to purchase when they find personal benefit in a product.

Social selling

Social selling is nothing but building a network of potential clients through social network sites like LinkedIn, Facebook, Twitter.

To get started researching the company with whom you want to deal with a business and start building a relationship with the right person like CEO or decision-maker by sharing your content, inviting for events, etc. Social media is one of the ways to connect with such persons whom you cannot meet face to face. Social selling is a slow process so don’t expect immediate results. Patience is a key concept in any business.

Stay active

Posting regularly and relevantly about the recent news or events will make the audience to pay more attention. You can manage multiple social media profiles in one place using tools such as Hootsuite, Buffer, Sprout Social and these tools will schedule the time of post in advance and maintain the constant presence of the business. People will think your business is not active if you leave your page empty for weeks. So, post periodic updates that will build trust in your brand and make the customers buy your products.

Customer service

Customers will keep asking questions about product availability, shipping or payment details. Make sure you are available for your fans since they will prefer for the brands which gives them a quick response, and this will encourage them to purchase your product. Many don’t answer the queries which will lead to sacrifice the potential customers. Also, be careful with your response since one wrong interaction can damage your image.

Exclusive deals and offers

Post exclusive deals and offers you provide on social media which will urge customers to make a purchase. The psychology of people still believes in bargain no matter it’s online or offline. Sharing promo code or providing offers is an excellent idea on social media and make sure the URL or promo code works accurately.

It’s not too challenging to convert your fans into customers, you will have to take proper steps to promote your product or service in a proper way and prove your existence to the client. What are you still waiting for, try implementing the above-mentioned tactics and start converting social media likes into sales.

The 6 SEO Title Tag Hacks for Increasing Websites Ranking and Traffic

INTELLI

AUGUST 13, 2019

Want to get more clicks for your title tags in the search engines result page. Here are six super-easy hacks you should be knowing.

Title tag hacks for increasing traffic and rankings

There must be a question popping up in your mind now, are title tags still important for SEO? The truth is, Yes, it is. Changing title tags show a significant increase in a website ranking and if you get it right you can see a measurable increase in your site's traffic. Traffic through clicks can help you increase your rankings as well and, in this blog, we are concentrating more on that. Title tag is the first thing your visitors are going to see in the SERP and if you get it right you can see a measurable increase in your site's traffic. Here are a few things to look for.

Numbers

First comes numbers. Using numbers in a title tends to attract more visitors and you can get a slightly higher click-through rate. This is because of the cognitive bias when people browse the web, they find a lot of information and the brain usually tends to find something it can grasp faster and numbers stand out in this case. So, using numbers in a title tag can result in improving the click-through rate.

Dates

Next comes dates, for example, “Social Media Marketing Trends 2019” can help you get more visitors to your site. Using the Yoast SEO plugin in word press can help you automatically update your title tags year-to-year or even month-to-month.

Length

Next comes length, the most controversial but the most important aspect of SEO. When it comes to site audit, you’ll come across two things i.e., either your title tag is too short or way too long. Studies have proved that title tags that are shorter show a measurable increase in the websites ranking and the best optimal length of a title tag is said to be 50-60 characters. Using top keywords can also help in driving traffic to a website. Doing a keyword research using Google Analytics or Google Search Console can help you in understanding what people are searching for and can help in framing a better title tag which in turn helps in increasing the website's ranking.

Synonyms and variants

Finding out the synonyms and variants and using them in the title tag is an important aspect. How you think your searchers are searching for may not be the same as to how they are searching. Say for example you do keyword research and your top keyword is “low-cost housing”. They may also be looking for ” affordable houses”; “cheap houses”, etc. Hence, finding out the synonyms and variants and using them in the title tag can help in increasing your site's traffic. Using SERP or keyword tools such as Keyword Explorer or SEMrush can you help you identify these synonyms and variants.

Call to Action

Usually, call-to-action words cannot be found in the keyword research, but they really help in increasing the click-through rate as these words bring in excitement. These words are not typed in the search box but when they are seen on the results page, they create anxiety and bring in more visitors.

Questions

Finally comes questions. Questions are a great tool to be used in the title tags. Questions usually create a lot of curiosity among people and help a lot in increasing website visitors.

The above six title tag hacks can help you in a great way to increase your website traffic. If you want to bring in more website visitors, reach out to us.

The 10 Digital Marketing Trends That Can No Longer be Ignored in 2019

Digital Marketing has created a large impact in the last 50 years and there is no doubt that it isn’t likely to fade away in the near future. Hence, it is important for marketers to be aware of the changes and adapt to emerging technologies. Here in this blog let’s have a look at the ten digital marketing trends every business should be knowing about. Let’s start off with SEO A/B Split Testing.

SEO A/B Split Testing

SEO A/B Split Testing tops the list in 2019. AB testing is an experiment where two or more variants of a single page are shown randomly to users. The statistical analysis resulting from these two pages helps in determining which page performs better. It helps in isolating the variables that bring in traffic to the site so that the user is able to take a targeted approach and make changes to the content. The change can be as simple as a single headline or a button or it can be an entire page. The visitor's experience with each page is measured and analyzed through a statistical engine in order to determine if the user's experience was positive, negative or had no effect.

Voice Search

Next in the list comes voice search. Voice search is now increasing in popularity and it is expected that by 2020, 50% of all queries will be voice-based. There are two types of voice searches implemented. One is Amazon’s Alexa, Apple Homepod and Google Home and the other is Microsoft’s Cortana. These two give immediate voice answers to a user’s question and are installed in desktops and smartphones in the name of Siri and Google Assistant. Marketers use these in order to deliver more targeted content which helps in increasing CTR.

Programmatic advertising

Programmatic advertising automates the processes and the transactions involved with purchasing and placing ads on websites and apps. It refers to using Artificial Intelligence to automate ad buying. It is more efficient and faster i.e. the conversions are high, and the customer acquisition costs are low. According to a study by eMarketer it is expected that by 2020 86.2% of digital display ads in the US will be programmatic.

Chatbots

Next in the list tops chatbots. This AI-based technology uses instant messaging to chat in real-time at any time of the day with customers and site visitors. A survey has shown that about 63% of people prefer messaging an online chatbot. By 2020 about 85% of customer service will be powered by chatbots and it is expected that by 2022 chatbots will help businesses save more than $8 billion per annum. Brands like Uber, Pizza Hut, The Wall Street Journal are all already using the chatbot technology successfully.

Augmented and Virtual Reality Marketing

It is an emerging trend in the marketing and sales strategy. The idea is to let customers try before they buy. The cosmetic industry is using augmented and virtual reality marketing in recent times. Brands like L’Oreal, Perfect Corp and Sephora allow their customers to see how the makeup would look on them digitally.

Video Marketing

In today’s trend, video marketing plays a major role and is likely to be the most important marketing trend for the next five to ten years. About 72% of businesses say that video has improved their conversion rate and about 52% of consumers feel that watching a product video makes them confident about their online purchase decision. If a site includes videos, then it is 53X more likely to get a first-page spot in the search results as videos improve SEO. YouTube and other videos are displayed in the SERPs, so video optimization is becoming more important.

Influencer Marketing

It is a word of mouth marketing and it focuses on using well-known celebrities to drive a brand's message. Instagram or YouTube personalities with huge following can help you spread a word about your business or product. Influencer marketing is considered more authentic and about 92% of people go by consumer recommendations over corporate advertising.

Push Notifications

Web notifications are one of the major trends in 2019. About 33% of people aged between 18 to 34 years opt web push notifications. Using personalized push notifications can help in increasing conversions in a greater way. The open rate is about 7% in case of push notifications when compared to the open rate of broadcast messages which is only 3%. And about 54% of user’s covert from push notifications when compared to the 15% in broadcast messages. Push notifications also have an option to include images and CTAs in order to increase conversion rates.

Content Marketing

Finally comes content marketing. Content marketing still continues to dominate SEO. Delivering the right content to the right audience at the right time can, of course, be tricky but it plays a major role in boosting the user engagement rates. About 88% of B2B content marketers agree that creating content makes their audience view their business as a more trusted one. Content marketing is a great way to attract new customers and build relationships.

Technology is likely to transfer the future of digital marketing. To stay ahead and put forth your business at the top investing in the future tech is the only way. If you want your business to stand ahead reach out to us.