SEO Strategies for Higher Search Ranking in 2020

 

Do you have any idea of how many websites are created every day?

Approximately 380 new ones are created every minute and 5,47,200 every day! As online competition is growing you will have to revise your SEO strategies and to dominate in the SERP you should define an SEO strategy, which in turn will help you earn more revenue in 2020.  In this blog let’s deep dive into SEO strategies you need to follow in 2020.

 

1. Featured Snippets

Featured snippets appear above the first result just below the ads in a box. Its commonly referred to as Position 0.

You need to frequently answer commonly asked questions on your website to take advantage of this feature. This may drive more clicks to your website and top in search results if the quality of answers is good. Almost half of the clicks from the search engine are from featured snippets. It’s a great opportunity if you write quality content since it generates organic traffic even if your website is not ranked on the first page.

 

2. Usage of the right keyword

Using the right keywords in your website content help search engine to easily find your site for the user. While choosing a keyword, choose the one which the customer is searching for you need to mainly focus on keywords with low competition and high search volume. You need to consider using keywords that can be optimized for voice search since most of the users prefer using voice assistants than typing. Keywords for voice search may vary since the way people write and talk differs, and it should be as question format long-tail keywords.

3. Optimize website for voice search

Voice searches are becoming more popular with the growing use of smartphones. If you learn how to optimize your website for voice search, then it will be easy to generate more organic traffic. You might be wondering how voice search is linked to SEO? The fact is voice search affects SEO in a big way and since voice search contains more words it’s better to target long-tail keyword. Remember the way of talking differs from typing a word so keywords must be generated in such a way that search engines can easily find the information from your website.

4. Secure your website with SSL Certificate

Getting an SSL certificate has become an unavoidable step for all kinds of business websites. Users prefer the sites which are secured as they are much worried about cyber-security. If the users see not secure warning, then they will not proceed to your page. This could result in a high bounce rate and this could affect page position in the organic search list. It’s important to assure the user that their data will be protected and its responsibility to protect their privacy. Also, Google prefers HTTPs sites to provide users with secure browsing experience and those who have implemented HTTPs may have a minor SEO boost.

5. Perform SEO Audit Regularly

By performing a site audit, you can easily identify where and how to improve your SEO strategy. You can find whether your website is mobile-friendly, reasons that cause your site to load slowly and find whether the links are functioning correctly. You can also analyze your keyword performance in SERPs.

Performing a site audit shows which area you are doing well and which you need to improve. Consider this as a report card for your SEO strategy and improve your site’s performance.

6. Usage of Schema Markups

Schema markup is one of the powerful ways to optimize your website for search engines. It is a code installed on your website which allows google to deliver the relevant information to users. It will be helpful for users if they can see the essential information on the SERP without having to click many web pages to find the information they are looking for.

Final Thoughts

SEO strategies will keep on changing periodically, you need to update yourself along with new techniques and tools. A good SEO is much more than just a keyword and it’s very much important for all kind of business websites irrespective of the industry. It’s good if you are aware of these techniques but if you are still struggling to generate traffic to your website then it’s time to get help with the expert SEO service agency.

Know more @ https://parkisolutions.com/seo-strategies-for-higher-search-ranking-2020/

Readability, an important SEO factor for the success of a content

 

Bloggers and content writers usually optimize their content with the right keywords, keyword density, meta tags, and alt texts. Content readability is not taken into consideration in Google’s ranking algorithm. However, it is considered as one of the indirect ranking factors that can have a great impact on search engine optimization. In simple terms, it is defined as a number that depicts how easy it is to understand a text written for the website.

Measuring the readability of content

If the text is easy to read and understand then it is said to have good readability. The readability of the content is usually measured by analyzing which grade students can understand the content better. A recent study has proved that an average human can read a grade 9 text. However, for leisure reading, most people prefer to read texts that are of grade 7.

There are plenty of algorithms that measure readability. Flesch-Kincaid readability score is considered to be the most popular algorithm. It takes the total syllables in a word and the number of words in a sentence. Short words or short sentences should not be used if you need a good score on them. The scores are usually between 0 to 100. the greater the number, the better is the score. It is considered to be good if the score is 60 and above.

Many people do know a little that readability is a major factor when it comes to content and greatly influences the website SEO level. Readability improves users’ behavior on a webpage. The time on page, exit rate, the bounce rate will all improve which shows search engines that people like your content. Using short and simple words, short sentences, the conversational tone, typography, formatting, and hierarchy of the content, images, and transition words help improve the readability of the content.

Make sure your web pages and blogs have an optimum readability score. Grab your audience’s attention with our jaw-dropping content.

Know more @ https://parkisolutions.com/