7 Reasons Why Outsourcing Financial and Accounting Services is Beneficial

Finance plays a vital role in any business. It is important to have all your finance and accounting organized in a meticulous and conscientious way.  Maintaining an in-house accounting team is expensive and time-consuming. This can be reduced by outsourcing your financial and accounting services. In the world of finance, Outsourcing is increasingly used for cost-cutting and to achieve its strategic aims. You’ll be able to save ample time and you can focus on growing your business by outsourcing.

Let’s find out why people outsource financial and accounting services?

Scalability and Flexibility

Scalability is a big challenge when you work only with your in-house team. When your business grows and you need a greater workforce, it takes time to hire new employees and could face extra cost. Until then, your business and your accounting team will suffer. So, it is better to hire another accounting firm to outsource the work.

Expert Handling

When you find that your accounting team is lacking expertise in some accounting tasks, instead of hiring a new in-house accountant, you can outsource those tasks to expert financial and accounting firms at low cost which in turn saves time and money.

Access to Latest Technology

You may not be aware of the most recent applications that are best fitted for your business. To overcome this problem, you can outsource this task to a different firm that has that technology. When contrasted with the cost of upgrading to new technology, outsourcing is an incredible decision to lessen cost.

Up-To-Date Information

A company which is specialized in providing finance and accounting outsourcing will always be updated with the latest compliance policies, financial regulations, and accounting rules. The tracking and implementation of changes by those professional firms are done on a routine basis and you don’t need to be worried.

Cost Reduction

You may suffer a financial stain when you hire and maintain an in-house accounting team. By Outsourcing, you can get access to proficient accountant at lower cost without compromising on the standards which reduces cost and also improve your financial stability.

Saves Time

Accounting and bookkeeping tasks are time-consuming, and it gets compile when you are stuck in-between, and you will have more pending work to do. Outsourcing these tasks will save your time and you can work towards achieving your strategic goals.

Reduction of Errors and Frauds

Reconciliation of financial statements is a very important task and it must be done every month to reduce errors, but it is complex at the same time. So, the financial statements can be sent to the outsourcing firm to reduce errors and to detect frauds.

So, when deciding to outsource, it is important to choose a company that provides end-to-end financial and accounting process like,

• Order to Cost
• Record to Report
• Procure to Pay
• Source to Procure

The company must have prime quality, security and compliance standards for client’s data protection and information privacy. Ready to outsource? 

SEO Strategies for Higher Search Ranking in 2020

Do you have any idea of how many websites are created every day?

Approximately 380 new ones are created every minute and 5,47,200 every day! As online competition is growing you will have to revise your SEO strategies and to dominate in the SERP you should define an SEO strategy, which in turn will help you earn more revenue in 2020.  In this blog let’s deep dive into SEO strategies you need to follow in 2020.

1. Featured Snippets

Featured snippets appear above the first result just below the ads in a box. Its commonly referred to as Position 0.

You need to frequently answer commonly asked questions on your website to take advantage of this feature. This may drive more clicks to your website and top in search results if the quality of answers is good. Almost half of the clicks from the search engine are from featured snippets. It’s a great opportunity if you write quality content since it generates organic traffic even if your website is not ranked on the first page.

2. Usage of the right keyword

Using the right keywords in your website content help search engine to easily find your site for the user. While choosing a keyword, choose the one which the customer is searching for you need to mainly focus on keywords with low competition and high search volume. You need to consider using keywords that can be optimized for voice search since most of the users prefer using voice assistants than typing. Keywords for voice search may vary since the way people write and talk differs, and it should be as question format long-tail keywords.

3. Optimize website for voice search

Voice searches are becoming more popular with the growing use of smartphones. If you learn how to optimize your website for voice search, then it will be easy to generate more organic traffic. You might be wondering how voice search is linked to SEO? The fact is voice search affects SEO in a big way and since voice search contains more words it’s better to target long-tail keyword. Remember the way of talking differs from typing a word so keywords must be generated in such a way that search engines can easily find the information from your website.

4. Secure your website with SSL Certificate

Getting an SSL certificate has become an unavoidable step for all kinds of business websites. Users prefer the sites which are secured as they are much worried about cyber-security. If the users see not secure warning, then they will not proceed to your page. This could result in a high bounce rate and this could affect page position in the organic search list. It’s important to assure the user that their data will be protected and its responsibility to protect their privacy. Also, Google prefers HTTPs sites to provide users with secure browsing experience and those who have implemented HTTPs may have a minor SEO boost.

5. Perform SEO Audit Regularly

By performing a site audit, you can easily identify where and how to improve your SEO strategy. You can find whether your website is mobile-friendly, reasons that cause your site to load slowly and find whether the links are functioning correctly. You can also analyze your keyword performance in SERPs.

Performing a site audit shows which area you are doing well and which you need to improve. Consider this as a report card for your SEO strategy and improve your site’s performance.

6. Usage of Schema Markups

Schema markup is one of the powerful ways to optimize your website for search engines. It is a code installed on your website which allows google to deliver the relevant information to users. It will be helpful for users if they can see the essential information on the SERP without having to click many web pages to find the information they are looking for.

Final Thoughts

SEO strategies will keep on changing periodically, you need to update yourself along with new techniques and tools. A good SEO is much more than just a keyword and it’s very much important for all kind of business websites irrespective of the industry. It’s good if you are aware of these techniques but if you are still struggling to generate traffic to your website then it’s time to get help with the expert SEO service agency.

5 Tactics to Supercharge your Link Building Outreach

When you are browsing the internet looking for information about SEO you will come across three main aspects i.e. content, links and user experience. According to Google, links and content are the two major ranking factors when it comes to SEO.

What is Link Building?

Link building is the process of getting other relevant website links and linking your website in order to increase your website’s referral traffic and site’s authority. Link building continues to be one of the major factors in Google’s algorithm. as search engines determine which sites rank for which keyword. Hence, sites with more backlinks get higher rankings.

There are two ways in which you can build links to your website. You can either do with natural link building which is time consuming but is likely to have a good impact on the SERP or black-hat SEO which might result in banning your website from the search results.

It is always good to maintain a healthy link profile which means the links must be earned and not purchased and they should come from authoritative pages and relevant sources. Let’s have a look at a few link building tactics.

5 Tactics to Supercharge your Link Building Outreach

Content-based link building

The process of obtaining a collection of inbound links from other websites. This involves creating compelling, unique and high-quality content that people would like to refer to. The content can also include an infographic, a data visualization, a how-to guide, video or an image gallery. This can help you reach out to a lot of people and earn links.

Guest blogging

Guest blogging refers to the act of approaching other websites to publish your content in their blog. This is done in order to earn links and build your website’s authority. When it comes to guest blogging the first thing you will have to do is find websites that are relevant to yours. You can do this by performing a google search by replacing keywords that are relevant to your industry.

For e.g., keyword “submit a guest post”; keyword “guest post”; keyword “accepting guest posts”. You can also check out your competitor’s backlinks by using tools like the open site explorer or you can simply do a google search by typing in the domain name followed by “guest post” which will show the sites your competitor has written for.

Ego Bait

Ego Bait is a web marketing tactic where you can mention a person in your blog post in a positive way. The main purpose of doing this is to make that person promote your post by sharing it on social media. Here your main target should be a blogger who has an active social network and his audience should like yours. Here is how ego bait link building works.

First, you should come up with content that is similar to your website and the content can be written in such a way that it includes much detail about the person or website you feature. Once you have published the post you can email the bloggers to spread the word that they have been featured in your blog. Finally, make sure that you follow up with the bloggers you have featured in your content.

Broken Link Building

It refers to finding resources that are relevant to yours but are no longer live and recreating the content with a view to reaching out to the webmasters of that content asking them to replace the broken link with the link for the new content you have written.

Link reclamation

Finally, link reclamation. It refers to finding out opportunities where a site or a blog refers to your brand but doesn’t link back to your website. There are different types of link reclamation strategies such as 404’s. These links point out the pages on your website that are no longer available. One site explorer is considered a good tool to find these pages. And the other is non-linking images where you can find websites that have posted your images without attribution.

Tools such as TinEye and Google’s Image Search help you find those who have published your images and help you get the attribution. Link Building is one of the major aspects of SEO, it is not easy, but it is worth it. The above 5 tactics can help you in a great way in increasing your website’s referral traffic and site’s authority. If you want to increase your website’s authority reach out to us.