Monday, 1 November 2021

SEO Strategies for Higher Search Ranking in 2020

 

Do you have any idea of how many websites are created every day?
Approximately 380 new ones are created every minute and 5,47,200 every day! As online competition is growing you will have to revise your SEO strategies and to dominate in the SERP you should define an SEO strategy, which in turn will help you earn more revenue in 2020.  In this blog let’s deep dive into SEO strategies you need to follow in 2020.

 

  1. Featured Snippets
search featured snippets optimization
Featured snippets appear above the first result just below the ads in a box. Its commonly referred to as Position 0.
You need to frequently answer commonly asked questions on your website to take advantage of this feature. This may drive more clicks to your website and top in search results if the quality of answers is good. Almost half of the clicks from the search engine are from featured snippets. It’s a great opportunity if you write quality content since it generates organic traffic even if your website is not ranked on the first page.

 

  1. Usage of the right keyword
keyword optimization
Using the right keywords in your website content help search engine to easily find your site for the user. While choosing a keyword, choose the one which the customer is searching for you need to mainly focus on keywords with low competition and high search volume. You need to consider using keywords that can be optimized for voice search since most of the users prefer using voice assistants than typing. Keywords for voice search may vary since the way people write and talk differs, and it should be as question format long-tail keywords.
  1. Optimize website for voice search
voice search optimization
Voice searches are becoming more popular with the growing use of smartphones. If you learn how to optimize your website for voice search, then it will be easy to generate more organic traffic. You might be wondering how voice search is linked to SEO? The fact is voice search affects SEO in a big way and since voice search contains more words it’s better to target long-tail keyword. Remember the way of talking differs from typing a word so keywords must be generated in such a way that search engines can easily find the information from your website.
  1. Secure your website with SSL Certificate
SSL security
Getting an SSL certificate has become an unavoidable step for all kinds of business websites. Users prefer the sites which are secured as they are much worried about cyber-security. If the users see not secure warning, then they will not proceed to your page. This could result in a high bounce rate and this could affect page position in the organic search list. It’s important to assure the user that their data will be protected and its responsibility to protect their privacy. Also, Google prefers HTTPs sites to provide users with secure browsing experience and those who have implemented HTTPs may have a minor SEO boost.
  1. Perform SEO Audit Regularly
SEO audit
By performing a site audit, you can easily identify where and how to improve your SEO strategy. You can find whether your website is mobile-friendly, reasons that cause your site to load slowly and find whether the links are functioning correctly. You can also analyze your keyword performance in SERPs.
Performing a site audit shows which area you are doing well and which you need to improve. Consider this as a report card for your SEO strategy and improve your site’s performance.
  1. Usage of Schema Markups
schema implementation
Schema markup is one of the powerful ways to optimize your website for search engines. It is a code installed on your website which allows google to deliver the relevant information to users. It will be helpful for users if they can see the essential information on the SERP without having to click many web pages to find the information they are looking for.

Final Thoughts

SEO strategies will keep on changing periodically, you need to update yourself along with new techniques and tools. A good SEO is much more than just a keyword and it’s very much important for all kind of business websites irrespective of the industry. It’s good if you are aware of these techniques but if you are still struggling to generate traffic to your website then it’s time to get help with the expert SEO service agency.
Know more @ https://parkisolutions.com/seo-strategies-for-higher-search-ranking-2020/

Friday, 24 September 2021

Readability, an important SEO factor for the success of a content

 



Bloggers and content writers usually optimize their content with the right keywords, keyword density, meta tags, and alt texts. Content readability is not taken into consideration in Google’s ranking algorithm. However, it is considered as one of the indirect ranking factors that can have a great impact on search engine optimization. In simple terms, it is defined as a number that depicts how easy it is to understand a text written for the website.

Measuring the readability of content

If the text is easy to read and understand then it is said to have good readability. The readability of the content is usually measured by analyzing which grade students can understand the content better. A recent study has proved that an average human can read a grade 9 text. However, for leisure reading, most people prefer to read texts that are of grade 7.

There are plenty of algorithms that measure readability. Flesch-Kincaid readability score is considered to be the most popular algorithm. It takes the total syllables in a word and the number of words in a sentence. Short words or short sentences should not be used if you need a good score on them. The scores are usually between 0 to 100. the greater the number, the better is the score. It is considered to be good if the score is 60 and above.

Many people do know a little that readability is a major factor when it comes to content and greatly influences the website SEO level. Readability improves users’ behavior on a webpage. The time on page, exit rate, the bounce rate will all improve which shows search engines that people like your content. Using short and simple words, short sentences, the conversational tone, typography, formatting, and hierarchy of the content, images, and transition words help improve the readability of the content.

Make sure your web pages and blogs have an optimum readability score. Grab your audience’s attention with our jaw-dropping content.

Know more @ https://parkisolutions.com/

Friday, 29 May 2020

7 Assessment Indicators to Consider Outsourcing Accounting Services to Save More



Accounting & Finance is a crucial part of any business. More than 40% of the costs spent by every business for setting and managing in-house finance and accounting team. Businesses face challenges in finding and maintaining an efficient long-term accounting department. The business accounting process is costly, time-consuming & stressful but it’s critical to ensure the financial health of your organization. To keep your organization finance on the rise, the smart financial decision is the key. To mitigate risks by predicting the market conditions and current business environment, financial insights are essential to make smart financial decisions at times.

Read more...

Next Level Spend Optimization Strategy for Modern CFO’s to Redefine Supply Chain Process & Boost Efficiency



The increasing supply chain management costs, time, and risks are impacting business outcomes rigorously. Sourcing, on-boarding, negotiating contracts, managing vendor relations, and payment cycles are challenges for every organization. Excessive paperwork and hiring challenges are additional costs incurred in the supply chain management process. Modern CFO’s today closely monitoring the market trends and adapting new opportunities such as the supply chain as a service to attain economies of scale without any big investments. Learn the next level spend optimization strategy by modern CFO’s to boost supply chain efficiency and streamline the process.

Read more...

Appraising Software & Tools Every Property Appraisers Need for Accurate Appraisal Reports Data


A certified or licensed appraiser must value the property without any bias by compiling a series of facts, statistics & other information regarding properties to those who own, manage, sell, invest in and/or lend money on the asset. Appraisal reports are prepared for various reasons such as mortgage lending purposes, tax assessments & appeal of assessments, during buyer & seller negotiation, acquisition of private property for general public use by governments, lease negotiations, and business mergers or dissolutions.
An appraiser has too many responsibilities from ordering, property research, market trends, and data gathering, property inspection, field note transcription, report consistency & accuracy review, tracking the delivery of the completed reports. In order to prepare an appraisal report, an appraiser may take too much time to get things done. An appraiser must focus only on new client acquisition, existing client relations, property inspections, and appraisal report review. Other secondary tasks should be outsourced to an appraisal report support firm or enable your office into a technology-enabled appraisal firm.
Technology helps an appraiser to leverage more business by optimizing appraisers' time efficiently. So, every appraiser needs to invest in technology to improve service better, faster with higher degrees of accuracy and cost-efficiently. Get to know more about the property appraising software’s and tools you must start using from today. Pick of the best that works for you. Make sure your outsourced appraisal report firm is proficient in handling the appraiser toolkit.

Wednesday, 27 May 2020

How Law Firm Leaders Restrain Economic Uncertainties from Impacting your Bottom-line

The in-office culture is quickly shifting into virtual work environment due to corona virus pandemic. As per Clio recent study, In US, the new legal matter opening rate has dropped by 40% after February because of the economic downturn. More than 50% of legal consumers said the legal matters will not be a top priority for the next 2 months. 58% of them told they will meet lawyers through video conference rather than in-person meetings for any legal assistance. As covid19 response measure, 20% of law firms are forced to reduce the organization size by curtailing staffs. Almost 60% of the legal firms expects 4 – 12 months for rebounding to its original financial position before Covid19.
All the above indicators of various study associated with Covid19 impact on Law firms suggests:
Law firms are forced to rethink investing new technologies, virtual workforce environments to stay agile and profitable.
How to Respond Moving Forward
Foster Personal Relationships & Communication
Alleviate your client’s fear through constantly communicating accurate information and legal advice timely. Reaffirm your legal firms’ commitment towards your staff, clients, & investors/shareholders. Ensure health & safety of your clients and employees.
Investigate & Prepare to Manage Crisis
Maintaining business continuity amid macroeconomic uncertainties is challenging. Reassess how your law firm responded to current covid19 crisis. Explore opportunities to manage risks and operate seamlessly during unprecedented times in the future. Strategically plan to ensure social distancing within your organization, touch base with your clients virtually. Formulate standard operating procedures during pandemic situations, work-from-home policies, technology, and infrastructure required to keep your business alive at turbulent times.
Financial Advisory & Contingency Plans
The Covid19 crisis will be certainly the longest lockdown impacted by 1.3 billion people and continue to be in force. This could badly impinge on your cash reserves and cash flow. It could also heat up again anytime. Develop your contingency plans with the right financial guidance from experts. Shift strategies and quickly adjust to secure your firm’s assets & brand position depending upon the severity of the events with an appropriate escalation plan.
Improving Legal Services Delivery at Critical Times
Review your current capabilities and technology needs to improve the feasibility of delivering legal services virtually. Be the front-runner in applying the legal intelligence tools & innovations for your law firm to enrich legal services delivery and client experiences. Engage with your clients in resolving queries and conflicts at tumultuous times.
Navigate through the uncharted waters
36% of legal firms do not have a comprehensive spending strategy. Law firm leaders need to pull the levers and reduce spend across the key cost drivers such as litigation, compliance, data privacy, and e-Discovery, etc.
Talk to Park Intelli Solutions to get prepared to navigate through challenges and uncertainties through cost-effective LPO solutions.

Tuesday, 26 May 2020

33 Financial KPI Report Every CFO Should Keep Track to Predict Risks & Forecast Budgeting

CFO’s duties in today’s volatile market conditions are critical. Innovative financial management solutions enable CFO’s to make strategic financial decisions smarter by analyzing the real-time KPI’s via built-in dashboards. The CFO’s key responsibilities as such budgeting & forecasting, economic strategy, treasury & controllership together form a strong corporate financial strategy. Monitoring key performance indicators in real-time facilitates CFO’s to predict risks like economic downturns, pandemics, and forecast capital budgeting required to meet the organizational goals for every financial year.
Many organizations’ CFO’s could not invest in affording costly technologies, systems, and tools for budgeting & forecasting, monitoring financial transactions in real-time to take control over cash flow and capital management.
Our financial experts of Park Intelli Solutions collectively share the 32 financial KPI’s every CFO must keep track of accurate predictions and strategic corporate budgeting.
Every CFO Must Measure The 33 Crucial Financial KPI’s to Empower Corporate Strategic Decisions
Operating Cash Flow
Operating cash flow is the revenue generated by any business after deducting the operational costs. OCF is an important financial KPI used to predict the cash flow required for investments and expenses of your business operations. Compare the operating cash flow against total capital spent to evaluate if the cash flow is positive from your business functions.
operating cash flow
Current Ratio
Current Ratio
Current Ratio is a financial KPI that helps to measure the company’s short-term liquidity. It defines an organization’s ability to fulfill all company’s financial obligations as such vendor payments, account receivables, and current liabilities in one year. It is an investor indicator that is used to assess a healthy operating cycle of any business.
Quick Ratio/Acid Test
Quick ratio or acid test is the precise measure of a company’s financial health to evaluate organizations' short-term assets to cover its interim liabilities excluding the inventories & prepaid expenses.
Quick Ratio/Acid Test
Burn rate
Burn Rate
The burn rate is a financial KPI used to denote the investors and CFO’s whether the company’s operating costs are sustainable in the long run. It is a measure of cash utilization rate on a daily, weekly, monthly, quarterly & annual basis from its cash reserves to generate operating profit for the respective period. It also indicates the average time period required to generate the cash reserves that are projected to spend with operating profit in due time.
Net Profit Margin
The financial KPI used to measure profitability is called Net Profit Margin. It indicates the percentage of revenue generated as profit through the business, after deducting all operating costs incurred from the overall revenue generated by the company.
Net Profit Margin
Gross Profit Margin
Gross Profit Margin
It is one of the critical KPI’s that indicates the financial health of the company is Gross profit Margin. It is a measurable percentage of revenue generated against the cost of the goods sold after deducting from net sales. The higher the gross profit percentage indicates the capability of the organization to manage operating costs and/or reinvest for innovation & growth.
Working Capital
It is a financial KPI used to measure a company’s liquid assets such as cash reserves, short-term investments & account receivables to meet its short-term liabilities. It is a measure of a company’s ability to make cash quickly for interim solvency.
Working Capital
Current Account Receivables
Current Account Receivables
It is one of the critical financial KPI that measures the company’s outstanding cash reserves liable to receive as a result of services/products sold at credit for the client company as a letter of credit or in the form of invoices with an average due period of time to make payment. It is a measure of a company’s short-term liquidity factor to analyze its financial health. A high current account receivable indicates risks of loss for the company due to its inability to collect its receivables from long-term debtors.
Current Account Payables
A financial KPI measures the overall liabilities of the business for the short-term to all its creditors such as vendors, banks and financial organizations, or provisional investors. A high current account payable indicates the risks associated with the company to meet its interim liabilities with its available short-term assets.
current account payable
account payables turnover
Account Payables Turnover
It is a financial KPI that measures the rate at which the company is paying its suppliers and debtors. A slow rate of account payable turnover indicates the company’s capability to repay debtors or decreased credit ratings, while a fast rate of account payable turnover indicates how quickly the company depletes its cash reserves for vendor payments. Manage your accounts payable turnover ratio with more control to keep your business credit score on the rise.
Account Payables Process Cost
This is one of the financial KPI’s closely associated with incremental costs associated with accounts payable process such as invoice processing exceptions, late payments, missed discounts, duplicate payments, invoice data errors, purchase orders problems, shipping documents mismatches due to human errors, manual processes, and paper-based document management in any organization. One of the primary KPI’s that endanger your bottom-line is the manual AP process which costs your business more than employee wages since manual invoice processing costs $15 per invoice on average. Automating the account payable process helps businesses to spend just $2.36 per invoice saving $12.64.
Account Payables Process Cost
Account Receivables Turnover
Account Receivables Turnover
A financial KPI used to evaluate the potential of a business to efficiently issue a credit to its customers and collect its receivable payments in a timely manner. It indicates a greater risk if a company maintains a high account receivable for a longer tenure. It fails to utilize its funds for its business growth rather than offering an interest-free loan to its customers which may also end up in huge write-off.
Inventory Turnover
An important KPI used to analyze the sales potential of any business to quickly sell and replace its stock inventory within an average time interval such as days, weeks, or months. The low inventory turnover ratio indicates more problems to your business bottom-line such as high storage costs, outdated products, or product expiry risks, excessive capital locked as inventory storage affecting the cash flow of the company, etc.
Inventory Turnover
Budget Variance
Budget Variance
One of the sensitive financial KPIs that deals with the company’s accounting discrepancies in budgeting for operations, assets, and liabilities. Minimal variation indicates positive variance if expenses accrued are well-padded in budget with integral funds in excess. Significant variation may also indicate adverse variance if the budget is too optimistic with poor decisions and predictions.
Budget Creation Cycle Times
The KPI is used to measure the quality and value of leadership time invested in the budget creation cycle to research, plan, and agree on a corporate budget strategy.
Budget Creation Cycle Times
Line Items Expenses
Line Items Expenses
This financial KPI has substantial advantages to establish control over the use of resources, depending upon the expenditure detailing for each cost center. It indicates the CFO’s to plan cost-cutting measures when the cost center exceeds expenditure detailed in the budget line item without supplemental program or performance information.
Budget Iterations
One of the primary KPI to make certain the financial planning insights of the budget strategy will create a better business impact. The less the number of budget iterations indicates how well the key business drivers are researched, implemented sound practices to set the right tone and approach to formulate a strategic financial budget. Stats reveal top performers use 2 budget iterations while low performers use up to 9 iterations.
Budget Iterations
Sales Growth
Sales Growth
One of the financial KPI measures a business potential to increase its net sales revenue during a fixed period in comparison with the previous period. The increase in sales growth indicates the business sustainability and profitable operations while the decrease hints worse strategic decisions.
Days Sales Outstanding
DSO is a crucial KPI to determine the effectiveness & efficiency of a business’s credit collection efforts. A high average collection period indicates that its time to optimize your collection activities and establish stringent credit & collection policies, timely payment rewards to accelerate and motivate AR collections.
Days Sales Outstanding
Vendor Expenses
Vendor Expenses
A significant KPI to assess the strategic supply chain value of the vendor. Lower the vendor expenses allude that the procurement team makes necessary adjustments through strategic sourcing to meet high value, low risk at lesser costs for the company. The increase in vendor expenses alarms the risks possessed in the supply chain that endangers the profitability of the company.
Payment Error Rate
The payment error rate is a vital KPI that directly impacts your day to day cash flow operations. Failure to authorize payments on-time, inadequate documentation, and lack of appropriate references are the general causes of increasing payment error rate. When there is a sudden spike in the percentage of payment errors due to processing error, you need to reassess your payment processing system.
Payment Error Rate
Internal Audit Cycle Times
Internal Audit Cycle Times
The internal audit cycle times are one of the KPI that highlight stakeholders and management to assess if the auditing goals are too broad or too numerous to measure in time. Long internal audit cycles indicate inefficient use of internal audit time, audit results are not timely reported and end up in stakeholder’s dissatisfaction.
Finance Error Report
A critical KPI that denotes the downside risk of your finance and business. The finance error report contains the number of inaccuracies that require investigation or clarification or references. An increase in the number of errors in financial statements may drag a thriving business to the ground.
Finance Error Report
Return on Equity
Return on Equity
ROE is a prospective KPI used to measure a company’s capability to make higher profits efficiently from out of shareholder's investments. The financial KPI distinguishes how much revenue a company generates for every unit of shareholders' equity. The increase in ROE attracts more investments for the company’s growth goals.
Debt to Equity
DOE is a prospective KPI used to measure a company’s inability to make higher profits and accumulate debts against shareholders' investments. The financial KPI distinguishes how much revenue a company loses due to increasing debts. The increase in DOE indicates the shareholders to break up or quit investments to prevent more loss.
Debt to Equity
Process Management Costs
Process Management Costs
The financial KPI is a measure of increasing costs associated with managing people’s work & planning the growth into every business department. The lower the process management costs indicates the higher the assets for organizational growth.
Resource Utilization
The resource utilization KPI measures how profitable the professional service organizations are by comparing overall staff hours of the organization for a selected period against total billable hours of all resources in the same period. It indicates how well the human resource assets of the company are utilized properly for generating more profits.
Resource Utilization
Payroll Headcount Ratio
Payroll Headcount Ratio
The financial KPI helps to analyze the ratio of average full-time HR resources involved in payroll processing against the number of employees supported within the organization. Comparing the number of FTE required to support payroll function per total number of employees is directly proportional to the size of the organization. Enterprise organization implies a degree of scale and thus achieves efficiency.
Finance Function Costs
One of the primary Cost KPI measures is the total cost consumed by the entire finance operations department inclusive of technology, systems, people, and process compared with total revenue generated. The higher the ratio of the finance function costs indicates that your finance operations need to be optimized or automated to keep costs down. The best average ratio of finance functions cost is 0.6% of total costs while the worst average is 2.0%.
Finance Function Costs
Weighted Average Cost of Capital
Weighted Average Cost of Capital
This financial KPI enables the investors and shareholders to assess a company's potential of net profitability by eff the cost of each capital source by its relevant weight after-tax cost. The higher the WACC ratio is a sign of increasing the opportunity to maximize capital investments.
Return on Invested Capital
This investment KPI is a good indicator to assess a firm’s potential to allocate its capital under control efficiently on various profitable investments. It determines the growth rate of a company in comparison to past years to ensure if the company is creating or destroying value.
Return on Invested Capital
Customer Lifecycle Value
Customer Lifecycle Value
A key cash flow KPI to predict the net profit attributed to the overall future relationship with each customer associated with the business. It helps in measuring the duration it takes to recapture the investment required to acquire a customer.
Customer Acquisition Costs
CAC is a crucial business KPI that computes the average cost per new client acquisition by calculating the overall accumulated costs invested in a period to acquire a sum of clients over the same course of the period.
Customer Acquisition Costs
Monitor. Measure. Control
I Hope, all the above Financial KPIs will help you to improve your profitability in the upcoming years. Feel free to share if any KPIs you keep track, in addition, to offer additional value to the CFO Community. 
Get assistance with Park Intelli Solutions on R2R services to get real-time financial insights with customized built-in financial KPI dashboards.